When you are against resistance. When you present your idea to others, you often need to answer the question – Why?
Well – the question could also be Why not?
One of the famous Jeff Bezos quotes is:
The common question that gets asked in business is, ‘why?’ That’s a good question, but an equally valid question is, ‘why not?’
This is a clip from the movie called “We bought a Zoo”. Well – why not?